How Casinos Are Creating New Ways to Attract Millennials

Casino is a classic Martin Scorsese film that portrays the seedy side of Vegas while still showing the opulence and weekend partying that attracts people to the city. It lays bare the mafia ties and gambling corporations that control a desert city minting billions in revenue. It is one of the most violent movies from Scorsese and has some over-the-top scenes, but they are not there for shock value, they are there to accurately depict what Vegas is really about.

Every aspect of a casino is designed to lead you into spending more money. The lights, sounds, and physical design are all designed to make it hard to step away from a slot machine or card table. In fact, most casinos have no clocks because they don’t want you to know what time of day or night it is. This is because they know that if you don’t see the passage of time, you won’t realize how long you’ve been there.

Many casinos have rewards programs that give players points for every dollar they play. These rewards are a way to take the sting out of losing by giving players the option to redeem them for free food or entertainment. Some casinos are also starting to offer virtual reality and augmented reality games to their guests as a way to increase their interaction with the gaming environment and build brand loyalty. These technologies are also creating new ways for casinos to attract millennials who are interested in e-sports and other forms of virtual competition.

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