How to Use Demographics and Geofencing to Boost Casino Business
Casino is an epic drama that focuses on the seedy underbelly of the gambling industry. Unlike many other movies that portray Vegas as a party city for weekend getaways, this film dives deeper, revealing the intricate web of corruption that was centered in Las Vegas and had tendrils reaching out to politicians, Teamsters unions, and even the Midwest mafia.
Despite the seedy stereotype of backroom gambling parlors, casinos create major economic activity in their local communities by attracting a large number of visitors who spend money on gambling, food, drinks, and entertainment. The increased tourism also benefits hotels, restaurants, and other local businesses. In addition, the jobs created at casinos provide income for local workers and help reduce unemployment in the area.
In the past, marketers have relied heavily on demographic information to understand their audience and predict future behavior. While this approach has some value, it’s important to know that demographics are just one piece of the puzzle.
Using competitive ads, you can target event planners in sister markets and other geographic regions to boost group business at your casino. This strategy helps you reach new audiences and compete with other casinos for their attention, especially when they’re within walking distance. In addition, leveraging geofencing and other location-based marketing tactics will allow you to boost visibility when guests are close by and increase brand awareness. These strategies are also a great way to differentiate your brand and encourage repeat visits from existing customers.
