One of the most important aspects of marketing a casino is customer retention. Casinos know that few gamblers spend tens of thousands of dollars on their first visit. Therefore, it is important to create a casino experience that appeals to both the emotional and rational side of a gambler’s nature. A strong casino marketing strategy will include freebies, promotions, and other means of keeping customers coming back. Casinos should also strive to build relationships with local communities and offer regular contributions to local events.

The house edge in a casino is the average profit made by the casino from the game. Therefore, the higher the house edge, the higher the chance of losing money. In the twenty-first century, the casinos have become choosier and focused their investments on high rollers, who tend to spend more money than the average player. High rollers gamble in special rooms separated from the main casino floor. Their stakes can be in the tens of thousands of dollars. High rollers also receive lavish personal attention and comps worth large sums of money.

To stay ahead of the game, casinos track the behavior of their patrons to determine which games are most popular. Comps are given to ‘good’ players who play for long periods of time and bet a certain amount. They are also offered free drinks, meal vouchers, and other incentives. Casinos do not employ employees with expertise in these fields, but outsource this work to professionals who specialize in this field. They also monitor the amount of money patrons spend on specific games.