How to Attract and Keep Visitors to a Casino


A casino is a special gambling establishment where people can play games like poker, roulette and blackjack for money. These games are typically played in a loud environment with lots of flashing lights and music. Casinos also offer many food and drink options. This type of gambling establishment is found worldwide and is popular with tourists as well as locals.

A key factor in attracting and keeping visitors is to create an exciting atmosphere of fun, excitement and glamour. This can be achieved through a combination of design and marketing.

The euphoric feeling created by casino design is designed to keep people playing and coming back. Often casinos use the smell of perfumes or other pleasant scents in their ventilation systems to keep people comfortable and in a mood to gamble. Casinos also use dazzling lights and joyful sounds to keep people engrossed in the game and can also employ the use of near-misses on slot machines to make players feel as if they are constantly winning, despite actually losing their money.

Casinos can also promote themselves through word-of-mouth and social media. They can display positive reviews from previous guests and post pictures of big winners to inspire others to try their luck at the tables and slots. They can also offer comps for high-spending players, such as free rooms, meals and show tickets.

Besides the gaming floor, casino hotels and resorts offer luxurious hotel amenities, cutting-edge technology, flexible event and entertainment spaces and award-winning restaurants. They can attract groups and events by running marketing campaigns using Cvent’s competitive ads that target hotel and event planners in similar or sister markets.